{"id":1492748,"date":"2016-08-08T09:00:34","date_gmt":"2016-08-08T12:00:34","guid":{"rendered":"https:\/\/www.treta.com.br\/?p=63311"},"modified":"2016-08-08T09:00:34","modified_gmt":"2016-08-08T12:00:34","slug":"treta-talks-5-o-imperio-do-facebook","status":"publish","type":"post","link":"https:\/\/bocudo.com\/?p=1492748","title":{"rendered":"TRETA Talks #5 &#8211; O imp\u00e9rio do Facebook"},"content":{"rendered":"<p>Come\u00e7amos mais uma semana pagando o boleto da internet para viver neste fant\u00e1stico reino de fantasias, e quem acompanha o TRETA vai ganhar de brinde inteiramente gr\u00e1tis neste momento um epis\u00f3dio novinho do seu podcast favorito!<\/p>\n<p>n<\/p>\n<p>Neste\u00a0<em>#TRETATalks<\/em>\u00a0recebo <strong>Diana P\u00e1dua<\/strong>, fundadora da <a href=\"https:\/\/www.midiamorfose.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Midiamorfose<\/strong><\/a>, ag\u00eancia de <strong><em>marketing<\/em> digital<\/strong>,\u00a0para uma conversa sobre o imp\u00e9rio <del>colonial<\/del> do <strong>Facebook<\/strong>, seus longos tent\u00e1culos e profundos enigmas. Ser\u00e1 que conseguimos desvendar o c\u00f3digo secreto para decifr\u00e1-los?<\/p>\n<p>n<\/p>\n<p>Ent\u00e3o se apresse para escutar o novo epis\u00f3dio antes que o <strong>Mark Zuckerberg<\/strong>\u00a0compre, ou \u2013 o que \u00e9 bem mais prov\u00e1vel\u00a0\u2013\u00a0destrua\u00a0este podcast!<\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<h2>Baixe o epis\u00f3dio ou ou\u00e7a por streaming\u00a0no player abaixo:<\/h2>\n<p>n<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-63606\" src=\"https:\/\/www.treta.com.br\/wp-content\/uploads\/2016\/08\/20160810-treta-talks-cover05.jpg\" alt=\"TRETA-Talks-COVER05\" width=\"1920\" height=\"1920\" srcset=\"https:\/\/www.treta.com.br\/wp-content\/uploads\/2016\/08\/20160810-treta-talks-cover05.jpg 1920w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2016\/08\/20160810-treta-talks-cover05-150x150.jpg 150w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2016\/08\/20160810-treta-talks-cover05-300x300.jpg 300w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2016\/08\/20160810-treta-talks-cover05-768x768.jpg 768w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2016\/08\/20160810-treta-talks-cover05-1024x1024.jpg 1024w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2016\/08\/20160810-treta-talks-cover05-125x125.jpg 125w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>n<\/p>\n<p>n[button color=&#8221;white&#8221; size=&#8221;normal&#8221; alignment=&#8221;none&#8221; rel=&#8221;follow&#8221; openin=&#8221;newwindow&#8221; download=&#8221;&#8221; url=&#8221;https:\/\/media.blubrry.com\/treta\/www.treta.com.br\/wp-content\/uploads\/podcasts\/TRETA_Talks-005-O_imperio_do_Facebook..mp3&#8243;]Download MP3[\/button] \u00a0[button color=&#8221;white&#8221; size=&#8221;normal&#8221; alignment=&#8221;none&#8221; rel=&#8221;follow&#8221; openin=&#8221;newwindow&#8221; url=&#8221;https:\/\/media.blubrry.com\/treta\/www.treta.com.br\/wp-content\/uploads\/podcasts\/TRETA_Talks-005-O_imperio_do_Facebook..mp3&#8243;]Download ZIP[\/button] \u00a0[button color=&#8221;white&#8221; size=&#8221;normal&#8221; alignment=&#8221;none&#8221; rel=&#8221;follow&#8221; openin=&#8221;newwindow&#8221; url=&#8221;https:\/\/itun.es\/i6hg3BC&#8221;]Ouvir no iTunes[\/button]<\/p>\n<p>n<\/p>\n<p>[button color=&#8221;white&#8221; size=&#8221;normal&#8221; alignment=&#8221;none&#8221; rel=&#8221;follow&#8221; openin=&#8221;newwindow&#8221; url=&#8221;https:\/\/www.treta.com.br\/podcast\/feed&#8221;]Assinar Feed[\/button]\u00a0\u00a0[button color=&#8221;white&#8221; size=&#8221;normal&#8221; alignment=&#8221;none&#8221; rel=&#8221;follow&#8221; openin=&#8221;newwindow&#8221; url=&#8221;https:\/\/itunes.apple.com\/br\/podcast\/treta-talks\/id1131035881&#8243;]Assinar no iTunes[\/button]<\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<p><strong>Tamanho:<\/strong>\u00a035,4 MB \u00a0| \u00a0<strong>Dura\u00e7\u00e3o:<\/strong>\u00a051 min \u00a0| \u00a0<strong>Tema:<\/strong>\u00a0Marketing digital e m\u00eddias sociais<\/p>\n<p>n<\/p>\n<p><strong>Apresenta\u00e7\u00e3o e edi\u00e7\u00e3o:<\/strong> <strong><a href=\"https:\/\/twitter.com\/treta\" target=\"_blank\" rel=\"noopener noreferrer\">Ivo Neuman<\/a>\u00a0<\/strong>|\u00a0<strong>Convidada:\u00a0<a href=\"https:\/\/twitter.com\/dianapadua\" target=\"_blank\" rel=\"noopener noreferrer\">Diana P\u00e1dua<\/a><\/strong><\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-64634\" src=\"https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/01\/20170127-equipe-treta-8-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/01\/20170127-equipe-treta-8-300x300.jpg 300w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/01\/20170127-equipe-treta-8-150x150.jpg 150w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/01\/20170127-equipe-treta-8-768x768.jpg 768w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/01\/20170127-equipe-treta-8-125x125.jpg 125w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/01\/20170127-equipe-treta-8.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0 \u00a0\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-64695\" src=\"https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/02\/20170203-convidado-2-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/02\/20170203-convidado-2-300x300.jpg 300w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/02\/20170203-convidado-2-150x150.jpg 150w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/02\/20170203-convidado-2-768x768.jpg 768w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/02\/20170203-convidado-2-125x125.jpg 125w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/02\/20170203-convidado-2.jpg 783w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>n<\/p>\n<p>Seguem abaixo algumas informa\u00e7\u00f5es e links citados no epis\u00f3dio:<\/p>\n<p>n<\/p>\n<h2>Salve:<\/h2>\n<p>n<\/p>\n<ul>n<\/p>\n<li><a href=\"https:\/\/www.facebook.com\/ARDRONES\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>AR Drone<\/b><\/a> (imagens a\u00e9reas)<\/li>\n<p>n<\/p>\n<li><a href=\"https:\/\/flixtape.netflix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Flixtape<\/b><\/a> (<em>playlists<\/em> do Netflix)<\/li>\n<p>n<\/ul>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<h2>Aquecimento:<\/h2>\n<p>n<\/p>\n<ul>n<\/p>\n<li>S\u00e9ries: <strong>How I Met Your Mother<\/strong>, <strong>Mad Men<\/strong>, <a href=\"https:\/\/www.netflix.com\/title\/70264888\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Black Mirror<\/strong><\/a> (SPOILERS!)<\/li>\n<p>n<\/p>\n<li>Artigo:\u00a0<a href=\"https:\/\/papodehomem.com.br\/o-verdadeiro-don-draper-e-alguem-que-voce-nao-quer-ser\/\" target=\"_blank\" rel=\"noopener noreferrer\">George Lois, o verdadeiro <strong>Don Draper<\/strong><\/a><\/li>\n<p>n<\/p>\n<li>GIF: <a href=\"https:\/\/media.giphy.com\/media\/W5ftcWq1JGE24\/giphy.gif\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Peggy Olson<\/strong> entrando na ag\u00eancia<\/a><\/li>\n<p>n<\/p>\n<li>Conte\u00fado\u00a0relacionado:\u00a0<a href=\"https:\/\/www.b9.com.br\/57910\/entretenimento\/comercial-da-coca-cola-no-final-de-mad-men-nao-foi-comprado-mas-sim-cedido-pela-marca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comercial da <strong>Coca-Cola<\/strong> no final de <strong>Mad Men<\/strong> foi cedido pela marca<\/a><\/li>\n<p>n<\/p>\n<li>Artigo:\u00a0<a href=\"https:\/\/www.amigosdoforum.com.br\/black-mirror-e-serie-mais-perturbadora-que-ja-assisti\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Black Mirror<\/strong> \u00e9 a s\u00e9rie mais perturbadora que j\u00e1 assisti<\/a><\/li>\n<p>n<\/p>\n<li>Filme: <a href=\"https:\/\/www.adorocinema.com\/filmes\/filme-206799\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><strong>Her<\/strong><\/em> (2013)<\/a><\/li>\n<p>n<\/p>\n<li>Treta: <b><a href=\"https:\/\/www.treta.com.br\/?s=mario\" target=\"_blank\" rel=\"noopener noreferrer\">Mario<\/a>\u00a0<\/b>x\u00a0<a href=\"https:\/\/www.treta.com.br\/?s=sonic\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Sonic<\/strong><\/a><\/li>\n<p>n<\/p>\n<li>Men\u00e7\u00e3o incidental: <a href=\"https:\/\/www.youtube.com\/watch?v=WZSnhPupUjo\" target=\"_blank\" rel=\"noopener noreferrer\">Alex Kidd<\/a><\/li>\n<p>n<\/ul>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<h2>Pauta:<\/h2>\n<p>n<\/p>\n<ul>n<\/p>\n<li>Men\u00e7\u00e3o incidental:\u00a0Rafael Silva no <strong>B9<\/strong><\/li>\n<p>n<\/p>\n<li>Podcast: <a href=\"https:\/\/www.treta.com.br\/treta-talks-1-o-blog-ainda-pulsa\" target=\"_blank\" rel=\"noopener noreferrer\">TRETA Talks #1 \u2013 O blog ainda pulsa<\/a> (com Almy Froes)<\/li>\n<p>n<\/p>\n<li>Ag\u00eancia: <strong><a href=\"https:\/\/www.midiamorfose.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Midiamorfose Marketing Digital<\/a><\/strong><\/li>\n<p>n<\/p>\n<li>Men\u00e7\u00e3o incidental: <a href=\"https:\/\/twitter.com\/crisdias\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Cris Dias<\/strong><\/a><\/li>\n<p>n<\/p>\n<li>Loja: <a href=\"https:\/\/www.wine.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Wine<\/strong><\/a> (<em>e-commerce<\/em> de vinhos)<\/li>\n<p>n<\/p>\n<li>Projeto: <strong><a href=\"https:\/\/nomadesdigitais.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">N\u00f4mades Digitais<\/a><\/strong><\/li>\n<p>n<\/p>\n<li>Conte\u00fado\u00a0relacionado: <a href=\"https:\/\/www.linkedin.com\/pulse\/jornada-de-trabalho-dinamarquesa-wagner-martins\" target=\"_blank\" rel=\"noopener noreferrer\">Jornada de Trabalho Dinamarquesa<\/a>\u00a0(por Wagner Martins)<\/li>\n<p>n<\/p>\n<li>Frase: <strong><a href=\"https:\/\/pensador.uol.com.br\/frase\/MTYwODA\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mario Quintana<\/a><\/strong><\/li>\n<p>n<\/p>\n<li>Conte\u00fado relacionado:\u00a0<a href=\"https:\/\/www.amigosdoforum.com.br\/mark-zuckerberg-sera-lex-luthor-em-batman-vs-superman\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mark Zuckerberg<\/strong> ser\u00e1 Lex Luthor em Batman Vs Superman<\/a><\/li>\n<p>n<\/p>\n<li>Podcast:\u00a0<a href=\"https:\/\/www.b9.com.br\/59240\/podcasts\/braincast\/braincast-156-facebook-estamos-sendo-justos-com-ele\/\" target=\"_blank\" rel=\"noopener noreferrer\">Braincast 156 \u2013 <strong>Facebook<\/strong>, estamos sendo justos com ele?<\/a><\/li>\n<p>n<\/p>\n<li>Not\u00edcia: <a href=\"https:\/\/www.b9.com.br\/63118\/social-media\/twitter-comeca-exibir-timeline-fora-de-ordem-aos-usuarios-mas-so-para-quem-quiser\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Twitter<\/strong> come\u00e7a a exibir timeline fora de ordem aos usu\u00e1rios<\/a><\/li>\n<p>n<\/p>\n<li>Not\u00edcia:\u00a0<a href=\"https:\/\/www.b9.com.br\/63978\/social-media\/instagram-vai-mudar-timeline-para-mostrar-posts-mais-importantes-primeiro\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Instagram<\/strong> vai mudar timeline para mostrar posts mais importantes primeiro<\/a><\/li>\n<p>n<\/p>\n<li>Not\u00edcia:\u00a0Atualiza\u00e7\u00e3o do <strong>Instagram<\/strong> \u00e9 ultimato de Facebook no <strong>Snapchat<\/strong><\/li>\n<p>n<\/p>\n<li>PayPal:\u00a0<a href=\"https:\/\/www.treta.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">ivoneuman@gmail.com<\/a> (conta para o Snapchat depositar meus <em>royalties<\/em>)<\/li>\n<p>n<\/p>\n<li>Fotolog: <strong>Queima de Arquivo<\/strong><\/li>\n<p>n<\/p>\n<li>Conte\u00fado relacionado:\u00a0<strong>Snapchat<\/strong> \u00e9 procurado por marcas como meio de publicidade<\/li>\n<p>n<\/p>\n<li>Conte\u00fado relacionado:\u00a0<strong>Facebook<\/strong> e <strong>Google<\/strong> dominam 70% do tr\u00e1fego de internet da AL<\/li>\n<p>n<\/p>\n<li>Not\u00edcia:\u00a0Por que um <strong>cemit\u00e9rio<\/strong> do Piau\u00ed virou o novo hit da internet<\/li>\n<p>n<\/p>\n<li>Conte\u00fado relacionado:\u00a0A \u201cimbeciliza\u00e7\u00e3o\u201d das marcas nas redes sociais\u00a0(por\u00a0Eden Wiedemann)<\/li>\n<p>n<\/p>\n<li>Artigo: <a href=\"https:\/\/medium.com\/@huxleydias\/digital-analytics-padr%C3%B5es-para-utms-30a9b0865243#.ja6e2g6br\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Analytics Padr\u00f5es para UTM\u2019s<\/a>\u00a0(URLs parametrizadas no Google Analytics)<\/li>\n<p>n<\/p>\n<li>A\u00e7\u00e3o: <a href=\"https:\/\/www.mundodomarketing.com.br\/ultimas-noticias\/6989\/elma-chips-lanca-doritos-5kg-em-lojas-wal-mart.html\" target=\"_blank\" rel=\"noopener noreferrer\">Elma Chips lan\u00e7a <strong>Doritos<\/strong> 5kg<\/a><\/li>\n<p>n<\/p>\n<li>Men\u00e7\u00e3o incidental: <strong><a href=\"https:\/\/facebook.com\/aklerbach\" target=\"_blank\" rel=\"noopener noreferrer\">Anna Karla<\/a><\/strong> (<em>social media<\/em>)<\/li>\n<p>n<\/p>\n<li>Artigo:\u00a0<a href=\"https:\/\/www.ideiademarketing.com.br\/2016\/01\/22\/6-licoes-inovadoras-que-aprendi-com-o-nubank\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 li\u00e7\u00f5es inovadoras que aprendi com o <strong>NUbank<\/strong><\/a><\/li>\n<p>n<\/p>\n<li>Artigo:\u00a04 reflex\u00f5es n\u00e3o algoritmizadas sobre o novo algoritmo do <strong>Facebook<\/strong><\/li>\n<p>n<\/p>\n<li>Links da convidada: <a href=\"https:\/\/www.facebook.com\/dianapadua\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/dianapadua\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>, Linkedin<\/li>\n<p>n<\/ul>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<h2>Deixe seus coment\u00e1rios aqui neste post ou envie um email para <a href=\"https:\/\/www.treta.com.br\/contato\/\" target=\"_blank\" rel=\"noopener noreferrer\">treta@treta.com.br<\/a><\/h2>\n<p>n<\/p>\n<h2>Assine nosso podcast pelo iTunes:\u00a0<a href=\"https:\/\/itunes.apple.com\/br\/podcast\/treta-talks\/id1131035881\" target=\"_blank\" rel=\"noopener noreferrer\">itunes.apple.com\/br\/podcast\/treta-talks\/id1131035881<\/a><\/h2>\n<p>n<\/p>\n<h2>Assine o Feed\/RSS do nosso podcast:\u00a0<a href=\"https:\/\/www.treta.com.br\/podcast\/feed\" target=\"_blank\" rel=\"noopener noreferrer\">www.treta.com.br\/podcast\/feed<\/a><\/h2>\n<p>n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come\u00e7amos mais uma semana pagando o boleto da internet para viver neste fant\u00e1stico reino de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1492748","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1492748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1492748"}],"version-history":[{"count":0,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1492748\/revisions"}],"wp:attachment":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1492748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1492748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1492748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}