{"id":1492730,"date":"2019-05-20T18:36:22","date_gmt":"2019-05-20T21:36:22","guid":{"rendered":"https:\/\/www.treta.com.br\/?p=65710"},"modified":"2019-05-20T18:36:22","modified_gmt":"2019-05-20T21:36:22","slug":"quem-fim-levara-a-propaganda","status":"publish","type":"post","link":"https:\/\/bocudo.com\/?p=1492730","title":{"rendered":"Quem fim levar\u00e1 a propaganda?"},"content":{"rendered":"<p><em>* Originalmente publicado\u00a0por <strong>Wagner Martins<\/strong>.<\/em><\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<p>A garotada trabalhou at\u00e9 tarde e finalmente conseguiu a aprova\u00e7\u00e3o do job. T\u00e1 na m\u00e3o uma lista de v\u00eddeos fundamentais sobre essa ind\u00fastria.<\/p>\n<p>n<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-65711\" src=\"https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/05\/20170521-tony-publicidade.png\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/05\/20170521-tony-publicidade.png 600w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/05\/20170521-tony-publicidade-150x150.png 150w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/05\/20170521-tony-publicidade-300x300.png 300w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/05\/20170521-tony-publicidade-125x125.png 125w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>n<em>Tony de Marco, artista convidada.<\/em><\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<hr \/>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<h1>Aprendendo com m\u00fasica<\/h1>\n<p>n<\/p>\n<p>O poema \u00e9 sobre a opress\u00e3o sofrida por negros, mas a montagem em v\u00eddeo tamb\u00e9m sugere que a TV como ve\u00edculo de propaganda est\u00e1 com seus dias contados. Fundamental para armar um clima pro tema de hoje.<\/p>\n<p>n<\/p>\n<p><iframe loading=\"lazy\" title=\"The Revolution Will Not Be Televised - Gil Scott-Heron\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/BS3QOtbW4m0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<p>Nessa par\u00f3dia mais t\u00e9cnica, vemos tudo que aconteceu com os personagens de Mad Men quando o digital apareceu no peda\u00e7o. Costumo abrir minhas palestras em ag\u00eancias e faculdades de publicidade com esse clipe.<\/p>\n<p>n<\/p>\n<p><iframe loading=\"lazy\" title=\"Mad Avenue Blues\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/6CqRcCHk_Pc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<hr \/>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<h1>Voltando pra sala de aula<\/h1>\n<p>n<\/p>\n<p>Duas palestras longas, mas que contextualizam bem o mercado de m\u00eddia. E n\u00e3o deixem de clicar achando que \u00e9 s\u00f3 pra galerinha do MBA. \u00c9 sempre bom entender as for\u00e7as econ\u00f4micas agindo sobre a sua dieta de informa\u00e7\u00e3o.<\/p>\n<p>n<\/p>\n<p><iframe loading=\"lazy\" title=\"Death of the Industrial Advertising Complex\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yOpSpQAxCHU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>n<\/p>\n<p><iframe loading=\"lazy\" title=\"Creative Destruction and the Future of Media\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/j5SeIY4Mbk0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<hr \/>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<h1>Ensinamentos da d\u00e9cada passada<\/h1>\n<p>n<\/p>\n<p>Antes de palestras mais pesadas, talvez seja melhor come\u00e7ar com esses 2 clipes mais curtos. O primeiro \u00e9 um web-document\u00e1rio de 2008 com uma bela pinta de \u201cmanifesto\u201d sobre o que estaria por vir.<\/p>\n<p>n<\/p>\n<p><iframe loading=\"lazy\" title=\"Me the Media - Introduction\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/7y-aymm-EP8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<p>E, por fim, Cris Anderson em 2009 j\u00e1 tava mandando a real e falando porque o YouTube \u00e9 t\u00e3o melhor que a TV.<\/p>\n<p>n<\/p>\n<p><iframe loading=\"lazy\" title=\"Chris Anderson: YouTube Full of Crap!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Up_zaDltn14?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<hr \/>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<h1>Colabore!<\/h1>\n<p>n<\/p>\n<p>Conto com a ajuda de todos na sugest\u00e3o de temas. Sempre bom ter outras perspectivas pras cole\u00e7\u00f5es de v\u00eddeos que tenho por aqui.<\/p>\n<p>n<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-65712\" src=\"https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/05\/20170521-wagner-publicdade.jpg\" alt=\"\" width=\"600\" height=\"800\" srcset=\"https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/05\/20170521-wagner-publicdade.jpg 600w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/05\/20170521-wagner-publicdade-225x300.jpg 225w, https:\/\/www.treta.com.br\/wp-content\/uploads\/2017\/05\/20170521-wagner-publicdade-300x400.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>n<em>Acervo pessoal: qualificado academicamente para falar de qualquer tema.<\/em><\/p>\n<p>n<\/p>\n<p>&nbsp;<\/p>\n<p>n<\/p>\n<h2>CLIQUE AQUI\u00a0para assinar o newsletter semanal do Wagner Martins por email!<\/h2>\n<p>n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>* Originalmente publicado\u00a0por Wagner Martins. n &nbsp; n A garotada trabalhou at\u00e9 tarde e finalmente&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1492730","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"_links":{"self":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1492730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1492730"}],"version-history":[{"count":0,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1492730\/revisions"}],"wp:attachment":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1492730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1492730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1492730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}