{"id":1427925,"date":"2026-05-05T18:19:45","date_gmt":"2026-05-05T18:19:45","guid":{"rendered":"https:\/\/bocudo.com\/?p=1427925"},"modified":"2026-06-16T11:45:03","modified_gmt":"2026-06-16T14:45:03","slug":"netflix-aposta-em-videos-verticais-e-entra-na-disputa-com-tiktok-kwai-e-globopop","status":"publish","type":"post","link":"https:\/\/bocudo.com\/?p=1427925","title":{"rendered":"Netflix aposta em v\u00eddeos verticais e entra na disputa com TikTok, Kwai e GloboPop"},"content":{"rendered":"<div style=\"text-align: center; margin: 20px 0;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4475525115208877\" crossorigin=\"anonymous\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4475525115208877\" data-ad-slot=\"7970302005\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1446796\" src=\"https:\/\/bocudo.com\/wp-content\/uploads\/2026\/05\/Netflix.jpg\" alt=\"\" width=\"810\" height=\"520\" srcset=\"https:\/\/bocudo.com\/wp-content\/uploads\/2026\/05\/Netflix.jpg 810w, https:\/\/bocudo.com\/wp-content\/uploads\/2026\/05\/Netflix-600x385.jpg 600w, https:\/\/bocudo.com\/wp-content\/uploads\/2026\/05\/Netflix-768x493.jpg 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/p>\n<p>A <strong>Netflix<\/strong> entrou na disputa pelo consumo r\u00e1pido de v\u00eddeos e anunciou o lan\u00e7amento do <strong>Clipes<\/strong>, um feed vertical com trechos curtos de s\u00e9ries e filmes, pensado para celulares e tablets. A iniciativa segue a tend\u00eancia de plataformas como <strong>TikTok<\/strong> e <strong>Kwai<\/strong>, al\u00e9m do <strong>GloboPop<\/strong>, da Globo.<\/p>\n<p>O recurso permite salvar conte\u00fados na Minha Lista, compartilhar trechos e navegar por recomenda\u00e7\u00f5es personalizadas. J\u00e1 dispon\u00edvel em pa\u00edses como Estados Unidos e Reino Unido, deve chegar ao Brasil nos pr\u00f3ximos meses.<\/p>\n<p>A estrat\u00e9gia busca facilitar a descoberta de t\u00edtulos e aumentar o tempo de uso, aproveitando momentos r\u00e1pidos do dia. A empresa entende que o celular se tornou pe\u00e7a central na rela\u00e7\u00e3o com o assinante. Em comunicado, a executiva <strong>Elizabeth Stone<\/strong> destacou o objetivo de oferecer intera\u00e7\u00f5es imediatas e espont\u00e2neas.<\/p>\n<p>No horizonte, est\u00e3o planos de expans\u00e3o que incluem transmiss\u00f5es ao vivo e cole\u00e7\u00f5es organizadas por g\u00eanero, sinalizando que o <strong>Clipes<\/strong> pode se tornar uma ferramenta estrat\u00e9gica dentro da plataforma.<\/p>\n<p>O texto Netflix aposta em v\u00eddeos verticais e entra na disputa com TikTok, Kwai e GloboPop foi publicado primeiro no Observat\u00f3rio da TV.<\/p>\n<div style=\"text-align: center; margin: 20px 0;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4475525115208877\" crossorigin=\"anonymous\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4475525115208877\" data-ad-slot=\"7970302005\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Netflix entrou na disputa pelo consumo r\u00e1pido de v\u00eddeos e anunciou o lan\u00e7amento do&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1446796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8196,8305,8306],"tags":[],"class_list":["post-1427925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento","category-filmes","category-netflix"],"_links":{"self":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1427925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1427925"}],"version-history":[{"count":3,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1427925\/revisions"}],"predecessor-version":[{"id":1446797,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1427925\/revisions\/1446797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/media\/1446796"}],"wp:attachment":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1427925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1427925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1427925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}