{"id":1295583,"date":"2021-09-24T19:30:50","date_gmt":"2021-09-24T19:30:50","guid":{"rendered":"https:\/\/bocudo.com\/?p=1295583"},"modified":"2026-04-17T08:55:30","modified_gmt":"2026-04-17T11:55:30","slug":"a-superquadra-rio-de-janeiro","status":"publish","type":"post","link":"https:\/\/bocudo.com\/?p=1295583","title":{"rendered":"A Superquadra Rio de Janeiro"},"content":{"rendered":"<div style=\"text-align: center; margin: 20px 0;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4475525115208877\" crossorigin=\"anonymous\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4475525115208877\" data-ad-slot=\"7970302005\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div>\n<p>Nos primeiros anos de Bras\u00edlia, a resist\u00eancia dos funcion\u00e1rios p\u00fablicos do Rio de Janeiro em mudar-se para a nova capital ainda era grande. O governo tentava convenc\u00ea-los de v\u00e1rias maneiras, a mais famosa (e rent\u00e1vel) era a \u201c<strong>dobradinha<\/strong>\u201d, sal\u00e1rio em dobro recebido por todos que vinham para o Cerrado. A iniciativa privada tamb\u00e9m tinha seus truques. Um deles veio da <strong>Construtora Gra\u00e7a Couto<\/strong>, tradicional empresa carioca com grande atua\u00e7\u00e3o em Bras\u00edlia: eles batizaram a 113 Sul de \u201c<strong>Superquadra Rio de Janeiro<\/strong>\u201d, termo que utilizaram em todas as a\u00e7\u00f5es de marketing para a venda de seus im\u00f3veis veiculadas entre 1960 e 1961.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-884\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/screen-shot-2021-09-23-at-5.50.42-pm.png?w=617\" alt=\"\" width=\"617\" height=\"535\" data-attachment-id=\"884\" data-permalink=\"https:\/\/historiasdebrasilia.com\/screen-shot-2021-09-23-at-5-50-42-pm\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/screen-shot-2021-09-23-at-5.50.42-pm.png\" data-orig-size=\"617,535\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"screen-shot-2021-09-23-at-5.50.42-pm\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/screen-shot-2021-09-23-at-5.50.42-pm.png?w=300\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/screen-shot-2021-09-23-at-5.50.42-pm.png?w=617\" \/><figcaption>An\u00fancio divulgando as obras em 1960: um peda\u00e7o do Rio de Janeiro em Bras\u00edlia<\/figcaption><\/figure>\n<\/div>\n<p>O objetivo, claro, era atrair os cariocas que vinham para Bras\u00edlia, tanto do servi\u00e7o p\u00fablico, quanto empres\u00e1rios dos mais diversos segmentos. E a construtora foi al\u00e9m. Batizou todos os seus 11 pr\u00e9dios com nomes de bairros da Cidade Maravilhosa: <strong>Gl\u00f3ria<\/strong>, <strong>Catete<\/strong>, <strong>Flamengo<\/strong>, <strong>Botafogo<\/strong>, <strong>Leme<\/strong>, <strong>Copacabana<\/strong>,<strong> Ipanema<\/strong>, <strong>Leblon<\/strong>, <strong>G\u00e1vea<\/strong>, <strong>Tijuca<\/strong> e <strong>Laranjeiras<\/strong>. A estrat\u00e9gia deu certo e as vendas foram um sucesso. Inclusive, muitos im\u00f3veis foram comprados pela <strong>Embaixada dos Estados Unidos<\/strong> para receber seus funcion\u00e1rios.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-886\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/planta-113-sul-.png?w=1024\" alt=\"\" width=\"1024\" height=\"794\" data-attachment-id=\"886\" data-permalink=\"https:\/\/historiasdebrasilia.com\/planta-113-sul\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/planta-113-sul-.png\" data-orig-size=\"4954,3843\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"planta-113-sul-\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/planta-113-sul-.png?w=300\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/planta-113-sul-.png?w=1024\" \/><figcaption>Planta da quadra feita pela Construtora Gra\u00e7a Couto<\/figcaption><\/figure>\n<p>Mas nada daquilo era permitido pelo plano urban\u00edstico de <strong>Lucio Costa<\/strong>. De acordo com o criador do Plano Piloto, as quadras n\u00e3o teriam nomes e, sim, n\u00fameros de 2 a 16. Os blocos tamb\u00e9m seriam representados por n\u00fameros (s\u00f3 foram batizados com letras nos anos 70). Mas a ideia da Gra\u00e7a Couto pegou e os pr\u00e9dios da SQS 113 ficaram conhecidos pela designa\u00e7\u00e3o dos bairros por muitos anos.<\/p>\n<p>Com o passar do tempo, por decis\u00e3o dos moradores, os edif\u00edcios <strong>Leblon<\/strong> e <strong>Ipanema<\/strong> foram rebatizados como <strong>Marqu\u00eas de Tamandar\u00e9<\/strong> e <strong>Bar\u00e3o do Amazonas<\/strong>, nomes hist\u00f3ricos da <strong>Marinha Brasileira<\/strong>. Os edif\u00edcios <strong>Gl\u00f3ria<\/strong>, <strong>Catete<\/strong>, <strong>Copacabana<\/strong>,<strong> Flamengo<\/strong> abandonaram suas designa\u00e7\u00f5es cariocas. O <strong>Botafogo<\/strong> s\u00f3 foi constru\u00eddo em 1978 com o nome de <strong>Varandas Sul<\/strong>. J\u00e1 os edif\u00edcios<strong> Leme<\/strong>, <strong>Laranjeiras<\/strong>, <strong>G\u00e1vea<\/strong> e <strong>Tijuca<\/strong> continuam da mesma forma at\u00e9 hoje.<\/p>\n<figure class=\"wp-block-pullquote\">\n<blockquote><p>Os apartamentos da quadra t\u00eam de 1 a 5 quartos, medindo at\u00e9 206m<sup>2<\/sup><\/p><\/blockquote>\n<\/figure>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-890\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/img_0730.jpg?w=961\" alt=\"\" width=\"656\" height=\"698\" data-attachment-id=\"890\" data-permalink=\"https:\/\/historiasdebrasilia.com\/img_0730\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/img_0730.jpg\" data-orig-size=\"2874,3061\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 11 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1632507118&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;6&quot;,&quot;iso&quot;:&quot;20&quot;,&quot;shutter_speed&quot;:&quot;0.001063829787234&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"img_0730\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/img_0730.jpg?w=282\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/img_0730.jpg?w=961\" \/><\/figure>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-892\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/113sul-10.png?w=851\" alt=\"\" width=\"661\" height=\"795\" data-attachment-id=\"892\" data-permalink=\"https:\/\/historiasdebrasilia.com\/113sul-10\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/113sul-10.png\" data-orig-size=\"2510,3022\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"113sul-10\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/113sul-10.png?w=249\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/113sul-10.png?w=851\" \/><\/figure>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-893\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/113sul-7.jpg?w=768\" alt=\"\" width=\"661\" height=\"881\" data-attachment-id=\"893\" data-permalink=\"https:\/\/historiasdebrasilia.com\/113sul-7\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/113sul-7.jpg\" data-orig-size=\"3024,4032\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 11 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1620478626&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.25&quot;,&quot;iso&quot;:&quot;32&quot;,&quot;shutter_speed&quot;:&quot;0.00022502250225023&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"113sul-7\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/113sul-7.jpg?w=225\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2021\/09\/113sul-7.jpg?w=768\" \/><\/figure>\n<p><strong>Fonte:<\/strong><a href=\"https:\/\/historiasdebrasilia.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/historiasdebrasilia.com\/<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1380021\" src=\"https:\/\/bocudo.com\/wp-content\/uploads\/2003\/04\/MINI-noticias-removebg.png\" alt=\"\" width=\"200\" height=\"200\" \/><\/p>\n<div style=\"text-align: center; margin: 20px 0;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4475525115208877\" crossorigin=\"anonymous\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4475525115208877\" data-ad-slot=\"7970302005\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nos primeiros anos de Bras\u00edlia, a resist\u00eancia dos funcion\u00e1rios p\u00fablicos do Rio de Janeiro em&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1298798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8202,8611,8195],"tags":[19661,1895,560,19657,19654,2458,1282,401,7746,19656,3733,4175,6828,19658,19659,19660,374,19655,3781],"class_list":["post-1295583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brasil","category-distrito-federal","category-noticias","tag-barao-do-amazonas","tag-botafogo","tag-brasilia","tag-catete","tag-construtora-graca-couto","tag-copacabana","tag-embaixada-dos-estados-unidos","tag-flamengo","tag-gavea","tag-gloria","tag-ipanema","tag-laranjeiras","tag-leblon","tag-leme","tag-lucio-costa","tag-marques-de-tamandare","tag-rio-de-janeiro","tag-superquadra-rio-de-janeiro","tag-tijuca"],"_links":{"self":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1295583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1295583"}],"version-history":[{"count":4,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1295583\/revisions"}],"predecessor-version":[{"id":1388980,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1295583\/revisions\/1388980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/media\/1298798"}],"wp:attachment":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1295583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1295583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1295583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}