{"id":1295580,"date":"2023-01-05T14:51:15","date_gmt":"2023-01-05T14:51:15","guid":{"rendered":"https:\/\/bocudo.com\/?p=1295580"},"modified":"2026-02-23T11:00:28","modified_gmt":"2026-02-23T14:00:28","slug":"trucs-a-mais-iconica-lanchonete-de-brasilia","status":"publish","type":"post","link":"https:\/\/bocudo.com\/?p=1295580","title":{"rendered":"Truc\u2019s, a mais ic\u00f4nica lanchonete de Bras\u00edlia"},"content":{"rendered":"<div style=\"text-align: center; margin: 20px 0;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4475525115208877\" crossorigin=\"anonymous\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4475525115208877\" data-ad-slot=\"7970302005\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div>\n<p>Quem viveu em Bras\u00edlia nas d\u00e9cadas de 80 e 90 certamente se lembra do <strong>Truc\u2019s<\/strong>, \u00a0lanchonete muito popular no DF e que chegou a compor a maior rede de franquias do <strong>Centro-Oeste<\/strong>.<\/p>\n<p>O Truc\u2019s foi inaugurado em 1973 na <strong>108 Sul<\/strong>, no com\u00e9rcio da movimentada <strong>Rua da Igrejinha<\/strong>, e j\u00e1 inovou ao oferecer os lanches em bandejas que se acoplavam \u00e0s janelas dos carros. Nada mais apropriado a uma cidade feita para os autom\u00f3veis.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-954\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/inauguracao-1973-luix-claudio-bispo.png?w=620\" alt=\"\" width=\"620\" height=\"607\" data-attachment-id=\"954\" data-permalink=\"https:\/\/historiasdebrasilia.com\/2023\/01\/05\/trucs-a-mais-iconica-lanchonete-de-brasilia\/inauguracao-1973-luix-claudio-bispo\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/inauguracao-1973-luix-claudio-bispo.png\" data-orig-size=\"620,607\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"inauguracao-1973-luix-claudio-bispo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/inauguracao-1973-luix-claudio-bispo.png?w=300\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/inauguracao-1973-luix-claudio-bispo.png?w=620\" \/><figcaption class=\"wp-element-caption\">Primeira loja do Truc\u2019s na 108 Sul<\/figcaption><\/figure>\n<\/div>\n<p>O sucesso foi t\u00e3o grande que novas unidades foram abertas pela cidade, estabelecendo-se um sistema de franquias. O Truc\u2019s chegou a ter mais de 40 lojas espalhadas pelo Distrito Federal, batendo de frente com seu maior concorrente, o tamb\u00e9m brasiliense <strong>Giraffas<\/strong>.<\/p>\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-956\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/cardapiotrucs5.jpg?w=926\" alt=\"\" width=\"926\" height=\"527\" data-attachment-id=\"956\" data-permalink=\"https:\/\/historiasdebrasilia.com\/2023\/01\/05\/trucs-a-mais-iconica-lanchonete-de-brasilia\/cardapiotrucs5\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/cardapiotrucs5-4054988417-e1672930234754.jpg\" data-orig-size=\"971,553\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cardapiotrucs5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/cardapiotrucs5-4054988417-e1672930234754.jpg?w=300\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/cardapiotrucs5-4054988417-e1672930234754.jpg?w=971\" \/><\/figure>\n<\/div>\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-958\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/cardapiotrucs3.jpg?w=1008\" alt=\"\" width=\"1008\" height=\"1023\" data-attachment-id=\"958\" data-permalink=\"https:\/\/historiasdebrasilia.com\/2023\/01\/05\/trucs-a-mais-iconica-lanchonete-de-brasilia\/cardapiotrucs3\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/cardapiotrucs3.jpg\" data-orig-size=\"1084,1101\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cardapiotrucs3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/cardapiotrucs3.jpg?w=295\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/cardapiotrucs3.jpg?w=1008\" \/><figcaption class=\"wp-element-caption\">Card\u00e1pio da lanchonete do in\u00edcio dos anos 90<\/figcaption><\/figure>\n<\/div>\n<p>Um diferencial do Truc\u2019s eram os lanches personalizados. O mais popular foi o <strong>Macaquito<\/strong>, um crepe de banana, queijo e canela inspirado no mascote da marca, um macaco. A lanchonete tamb\u00e9m se especializou na distribui\u00e7\u00e3o de brindes como chaveiros, camisetas, pochetes e squeezes, que eram colecionados e atra\u00edam os clientes por suas cores chamativas e utilidade pr\u00e1tica.<\/p>\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-959\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/copo-trucs.jpeg?w=194\" alt=\"\" width=\"194\" height=\"260\" data-attachment-id=\"959\" data-permalink=\"https:\/\/historiasdebrasilia.com\/2023\/01\/05\/trucs-a-mais-iconica-lanchonete-de-brasilia\/copo-trucs\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/copo-trucs.jpeg\" data-orig-size=\"194,260\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"copo-trucs\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/copo-trucs.jpeg?w=194\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/copo-trucs.jpeg?w=194\" \/><\/figure>\n<\/div>\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-961\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/chaveiro-trucs.jpg?w=768\" alt=\"\" width=\"768\" height=\"1024\" data-attachment-id=\"961\" data-permalink=\"https:\/\/historiasdebrasilia.com\/2023\/01\/05\/trucs-a-mais-iconica-lanchonete-de-brasilia\/chaveiro-trucs\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/chaveiro-trucs.jpg\" data-orig-size=\"1536,2048\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"chaveiro-trucs\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/chaveiro-trucs.jpg?w=225\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/chaveiro-trucs.jpg?w=768\" \/><figcaption class=\"wp-element-caption\">Os brindes do Truc\u2019s eram colecionados pelos clientes<\/figcaption><\/figure>\n<\/div>\n<p>A partir dos anos 2000, o Truc\u2019s come\u00e7ou a entrar em decad\u00eancia e as unidades foram fechando gradativamente. A \u00faltima a encerrar as atividades foi a do <strong>Setor Comercial Sul<\/strong> em 2005.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-965\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/trucs-scs-2005.png?w=436\" alt=\"\" width=\"436\" height=\"364\" data-attachment-id=\"965\" data-permalink=\"https:\/\/historiasdebrasilia.com\/2023\/01\/05\/trucs-a-mais-iconica-lanchonete-de-brasilia\/trucs-scs-2005\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/trucs-scs-2005.png\" data-orig-size=\"436,364\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"trucs-scs-2005\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/trucs-scs-2005.png?w=300\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/trucs-scs-2005.png?w=436\" \/><figcaption class=\"wp-element-caption\">\u00daltima unidade do Truc\u2019s, no Setor Comercial Sul<\/figcaption><\/figure>\n<\/div>\n<p>Em 2014, o Truc\u2019s foi reaberto em <strong>Taguatinga<\/strong> com novos donos e visual modernizado. Mas a tentativa de resgatar a ic\u00f4nica marca n\u00e3o deu muito certo. Apesar da nostalgia, as reclama\u00e7\u00f5es dos clientes quanto \u00e0 qualidade e velocidade dos servi\u00e7os eram muitas e a loja fechou em 2016.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-963\" src=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/trucs-burger.jpg?w=640\" alt=\"\" width=\"640\" height=\"427\" data-attachment-id=\"963\" data-permalink=\"https:\/\/historiasdebrasilia.com\/2023\/01\/05\/trucs-a-mais-iconica-lanchonete-de-brasilia\/trucs-burger\/\" data-orig-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/trucs-burger.jpg\" data-orig-size=\"640,427\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"trucs-burger\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/trucs-burger.jpg?w=300\" data-large-file=\"https:\/\/historiasdebrasilia.com\/wp-content\/uploads\/2023\/01\/trucs-burger.jpg?w=640\" \/><figcaption class=\"wp-element-caption\">Truc\u2019s de Taguatinga reaberto em 2014<br \/>\n<strong>Fonte: <\/strong><a href=\"https:\/\/historiasdebrasilia.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/historiasdebrasilia.com\/<\/a><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<div style=\"text-align: center; margin: 20px 0;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4475525115208877\" crossorigin=\"anonymous\"><\/script><br \/>\n<ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4475525115208877\" data-ad-slot=\"7970302005\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quem viveu em Bras\u00edlia nas d\u00e9cadas de 80 e 90 certamente se lembra do Truc\u2019s,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1304735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8197,19552,8277],"tags":[19808,560,19807,19810,19809,19806],"class_list":["post-1295580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conhecimento-e-curiosidades","category-fatos-historicos","category-historia","tag-108-sul","tag-brasilia","tag-centro-oeste","tag-giraffas","tag-rua-da-igrejinha","tag-trucs"],"_links":{"self":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1295580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1295580"}],"version-history":[{"count":3,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1295580\/revisions"}],"predecessor-version":[{"id":1304736,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/posts\/1295580\/revisions\/1304736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=\/wp\/v2\/media\/1304735"}],"wp:attachment":[{"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1295580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1295580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bocudo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1295580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}